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What Workers Want Study Released

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The Financial Services Competitive Landscape Continues to Shift – National Banks Still Lead Despite Being Challenged

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What Matters to Bank Customers – A Story of Relationships, Returns and Making the World a Better Place

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Innovations in Consumer Fintech

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The Metaverse’s Role

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Highlights from The 5th Annual American Innovation Conference

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Apple, Toyota and Ikea Ranked as America’s Most Innovative Companies

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MBO Partners’ Annual State of Independence in America Workforce Study

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Will technology replace traditional face-to-face meetings and travel in the future?

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Does Artificial Intelligence (AI) Hurt Consumer and Workers or Help?

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Highlights from the 4th Annual American Innovation Conference

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Watch the 4th Annual American Innovation Index Conference

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Preferences for Digital vs. Human Service Experiences During Travel

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Peering into the Future: Fastest Growing Consumer Technologies in 2022

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Innovation Pays Off During the Pandemic

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Consumer Technology Readiness and Transformative Service at the Frontiers in Service Conference

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“This One’s Just Right!”: Designing Products to Meet Market Niches in Trade-Off Studies

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Five Ideas for Effective Thought Leader Studies

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Meeting Customer Needs in a Rapidly Changing World: A Channel Segmentation Strategy

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Call Centers: A Security Blanket for Consumer Banking?

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Fall Conference Season – Time to Start Thinking Virtually

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Using Technology to Jumpstart the Travel Recovery

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How Much of a Role Does Company Innovativeness Play on Employee Satisfaction and Loyalty?

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The Future of Associations is Virtual

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How Banks Can Stay Relevant as Customers’ Needs Change

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Case Study: Using OpinionPond™ and TechQual™ to Inform Digital Channel Strategy for a Credit Union

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U.S. Travel Industry Impact of Coronavirus is $106 Billion

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Connecting with Gen-Z to Build and Strengthen Financial Institution Relationships

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MaxSeg™: The Market Segmentation Solution that Delivers Impactful Results

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Case Study: Identifying Unique Target Segments for a Multi-Brand Car Rental Company

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Renting Cars in the 2020s: How Digital Technology Improves the Consumer Experience

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MaxServ™ – The Path to CX Excellence

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On Demand Economy Research

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How Technology Can Improve the Guest Experience

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Artificial Intelligence: A Snapshot into the Future

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Mobile Payment Usage Continues to Climb

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Using MaxServ™ to Prioritize Improvement Areas with an E-Services Retailer

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How to Serve Banking Customers into the Future

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MaxProduct™ Making Real World Decisions based on Consumer Trade-offs

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MaxProduct™ Case Study: A Leading Financial Service Firm Ventures into a New Market with a Tailored Product

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MaxMindShare™ A Roadmap for Measuring and Building High Equity Brands by Investing in Mindshare [PDF]

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MaxMessage™: Getting to the Heart of Buyer Behavior

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Ok Google, Hey Alexa, what are folks using you for these days?

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Service Robots: The New Normal, or Ahead of Their Time?

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Case Study: Developing Messaging for Financial Services Using MaxMessage™

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Facebook May Have Less of a ‘fake news’ Problem Than it Thinks

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The Competition for Share of Mind in U.S. Retail Banking

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Case Study: Credit Union Member Experience Study

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The Power of the Simulator: Making Management Decisions based on Conjoint/Choice Studies

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Rockbridge receives ACE Award in Innovation for work with credit union client

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Case Study: Testing Online Educational Video Formats to Engage a Wider Audience

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Case Study: Linking Functional Benefits to Personal Values to Help a Telecom Create Compelling Messaging that Overcomes Inertia

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The On-Demand Economy Continues to Grow

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4 Ways to Grow Your Association’s Membership

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Case Study: Determining a Private School’s Brand Positioning and Equity in the Face of Growing Competition to Increase Enrollment

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Robotic Technology: A Palpable Reality

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Case Study: Fortune 500 Media Company Optimizes Strategy for its Video Streaming Service

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Case Study: A Leading Hotel Company Learns How to Increase its Share of Wallet Among its Loyalty Program Members

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Top 10 Views on Technology

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Case Study: TechQual™ Helps a High-Tech Firm Hit the Mark with Low Tech Customers

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Case Study: Credit Union Brand Relaunch

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How Travel is Influenced by Technology

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What is Excellence in Customer Experience Programs?

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Can Digital Privacy be Bought? (And if “Yes,” for What Price?)

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The Wallet Allocation Rule®: Winning the Battle for Share

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Product Optimization with MaxProduct™

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From Mind Share to Market Share

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Disrupting the Traditional Association Membership Model

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Driverless Cars, Drones, and Robots: Entering a New Technological Era

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RockVideo: The Wallet Allocation Rule® in 5 Minutes

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An Abbreviated Version of TRI 2.0

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Making it Big on the Small Screen? The Top Online Activities that Have Migrated to Smartphones

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A Services Landscape Transformed by Technology [SlideShare]

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It isn’t easy being green, or is it? [SlideShare]

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Does interesting have to mean different? [PDF]

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The Wallet Allocation Rule®: Bridging the Gap between Customer Satisfaction and Customer Spending

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5 Must-Dos to Get the Most Out of Customer Segmentation Research

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Are Your Member Benefits Optimized?

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Measuring Customer Experience and Loyalty: Is there “One True Method”?

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Creating a Value Proposition that Motivates Buyers to Action (Brand Development Part 2)

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The Dilemma of Consumer Showrooming: What Not To Do

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What Kim Kardashian Can Teach Us about Mobile Research

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America’s Fastest Growing e-Services and Why They Are Growing

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The Technology Readiness Index Primer

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Credit Cards to Smart Cards: How Technology May Be Shifting to Prevent Information Breaches

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How Do CRM Tactics Affect Customer Loyalty? When “Too Much” or “Too Nosy” Become Smother Love

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Predictive Modeling: It’s about Talking to the Right People at the Right Time

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Privacy Issues: How Would You Like to Peek Over My Shoulder?

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Identifying A Loyal Television Audience

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Associations: Creating a Positive Brand Image to Increase Market Share

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The Path to Excellence: A Gaps-Based Approach to Building Member Loyalty

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The Future is Now: Adapting Association Communications and Content to a New Tech Reality

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Using Online Depth Interviews to Identify Why Customers Abandon an Online Ordering Process

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Case Study: Using OpinionPond™ to Identify Consumer Trends in Digital Imaging Technologies

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Banking on Green: Responding to Consumer Concerns about the Environment

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Creating Dynamic Online Satisfaction Tracking

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Designing an E-service: Moving a Traditional Service to an Online Environment

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Grants.gov: Using Market Research to Develop an Award-Winning e-Government Portal

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Case Study: Using Segmentation to Guide Strategy for a Family History Research Service

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The Role of Culture in Technology Adoption in the U.S.: Results of the African American and Latino Technology Readiness Survey

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Technology Still Matters [PDF]

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E-volution to Revolution [PDF]

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Qualitative Methods: Versatile Tools for Quality Measurement

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Researching Large Organizations: A Case Study Approach

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Executive Interviewing: How to Survey Hard-to-Reach Corporate Heads

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Consistency and Customization: A Balanced Approach to Global Survey Design

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Ensuring Quality Data from Online Panels: SafeSample™

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Perspectives on Pricing Services

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Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning

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The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed

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Identifying High Equity Brands that are a Good Synergy with Your Brand

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Understanding Consumer Decision-Making with Means-End Research

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A Brand Development Model: How to Define and Measure Brand Equity

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Open the Floodgates! Get Instant Qualitative Insights by Linking OpinionPond™ to Surveys

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The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research

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Decisions, Decisions: In Product Design, It’s Not Really All or Nothing (in other words, Life’s a Conjoint)

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Optimizing your Product: How Market Research can Guide you on the Most Profitable Design

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Feature Fatigue: A Necessary Evil in Portable Devices

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Not Enough or Too Many? Using TURF Analysis to Define a Short List of Features

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Segmentation: Do You Know Who Your Customers Are?

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Measuring the Importance of Customer Satisfaction Attributes

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An Economic Definition of Value

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A New Paradigm for Understanding Customer Retention

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The Path to Excellence: Closing the Gaps to Achieve Success (with Comments on the Net Promoter Score)

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Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line

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Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys

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How Market Research is Changing and the Positive Impact It Has on All of Us

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Taking a Small Bite Out of Big Data

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How to Identify High Growth Innovations Using the Lens of Consumer Techno-Readiness

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What’s Hot and What’s Not? How to Identify High Growth Innovations Using the Lens of Consumer Techno-Readiness

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Harnessing Social Media Habits in Online Research Forums to Deliver Rich Insights

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Mobile Surveys: Capturing Insights Out of the Hands of Consumers

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Making Credit Easier to Understand: How Rockbridge Used Usability Interviews to Develop Consumer Disclosures for Private Education Loans

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Usability Testing for an Online Investment Website Leads to Improvements in Navigation

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MaxMessage™: How the Science of Buyer Motivation Leads to Successful Communications

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The Customer Scorecard: Following the Path to Excellence

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Targeting the True Social Media Influencers: Not just “Strictly Business”

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A New Approach to Usability Testing Gives Marketers More Confidence in Website Design Decisions

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Our Love/Hate Relationship with Technology (and what it Means for Marketing Technology)

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Follow the Thought Leader: How Thought-Provoking Research can Build your Reputation

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Online Marketers Beware: M-Commerce is Changing Your Game

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Social Media versus Online Panel Sampling: Not All Respondents are Created Equal

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Optimizing the Profitability of Services Products Using Trade-off Analysis (Product Optimizer™)

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10130 G Colvin Run Road
Great Falls, VA 22066
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