There is a severe disconnect between the performance indicators used in brand tracking and the ultimate goal (market share). Our MaxMindShare™ solution leverages traditional brand equity metrics, but shifts the focus from ratings to competitive rank, which enables you to identify:
- A true view of your brand equity that is proven to link to future behavior
- Attractors to your brand and competing brands
- Vulnerabilities of both your brand and competitors
- Emotional and rational drivers of buying behavior
- Market factors that impact customers’ ability to buy a preferred brand