MaxMindShare™ A Roadmap for Measuring and Building High Equity Brands by Investing in Mindshare [PDF]

There is a severe disconnect between the performance indicators used in brand tracking and the ultimate goal (market share). Our MaxMindShare™ solution leverages traditional brand equity metrics, but shifts the focus from ratings to competitive rank, which enables you to identify:

  1. A true view of your brand equity that is proven to link to future behavior
  2. Attractors to your brand and competing brands
  3. Vulnerabilities of both your brand and competitors
  4. Emotional and rational drivers of buying behavior
  5. Market factors that impact customers’ ability to buy a preferred brand