Rockbridge
Show Sector Articles
Show White Papers
Show Blog Posts

Rockbridge is now a part of Illuminas

Learn more about the merger!

Unlocking Firm Value Through Customer Perceptions of Innovativeness

Jan 2, 2024

A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry Examination”, reveals a crucial link between customers’ perceptions of a firm’s innovativeness and its financial performance. This research, spanning 2018-2022 and covering 123 publicly traded firms across 20 industries, underscores the …

Our Expertise

Quantitative

Our seasoned marketing researchers design and analyze surveys from simple to complex.

learn more

Qualitative

Go in-depth with your customers through focus groups, in-depth interviews, and our OpinionPond™ solution.

learn more

Technology Readiness

Understand your customers' readiness to adopt and embrace new products, services, and experiences with our TechQual® solution.

learn more

American Innovation Index™

See the rankings of U.S. companies in our joint research initiative with Fordham University and Norwegian School of Economics.

learn more

Our Clients