American Innovation Index featured at the AMA Winter Academic Conference

The American Innovation Index (Aii) is a multi-year research initiative that scores and ranks U.S. companies on their innovativeness and social innovativeness based on customers’ experiences.  Rockbridge’s Chief Strategy Officer, Tim Keiningham, and Professor Lerzan Aksoy of Fordham University presented the results of our research into the relationship between commercial innovation, social innovation and a …