- Why don't traditional customer experience metrics like #NPS work? Find out how to measure the customer experience t… https://t.co/sj8EF9qPhdyesterday
- #NPS has almost no relationship to consumer spending, as Tim Keiningham, Rockbridge’s Chief Strategy and Client Off… https://t.co/XXitWpvsEy3 days ago
- Gina Woodall and Timothy Keiningham from Rockbridge explain why and how the understanding of customers’ needs and b… https://t.co/NOQEpaeOOI11 days ago
American Innovation Index™ Featured in R&D Magazine
Innovation in America: Where Do We Stand? highlights the findings from the American Innovation Index™ providing insights to innovation leaders across sectors. The article is based on the keynote address given by Charles Colby, Founder and Chief Methodologist of Rockbridge Associates, and Gina Woodall, President of Rockbridge, at the R&D 100 conference in November 2018. …
Our seasoned marketing researchers design and analyze surveys from simple to complex.
Go in-depth with your customers through focus groups, in-depth interviews, and our OpinionPond™ solution.