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Rockbridge is now a part of Illuminas

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Unlocking Firm Value Through Customer Perceptions of Innovativeness

Jan 2, 2024

A groundbreaking study recently released in the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry Examination”, reveals a crucial link between customers’ perceptions of a firm’s innovativeness and its financial performance. This research, spanning 2018-2022 and covering 123 publicly traded firms across 20 industries, underscores the …

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