The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research [PDF]

The social media revolution has changed the way people communicate. Many consumers and business professionals have retreated from traditional communications methods like telephone and e-mail and adopted social media to interact with their family, friends and business colleagues. This change in communications methods and style has profound implications for researchers, and many in the profession are already taking advantage of the benefits of social media for research.

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