How do you effectively test demand and impact of purchase for a new product and its features without overwhelming and exhausting potential consumers in the process?
Our solution is MaxProduct™, which is a proprietary product optimization tool that helps optimize the mix of features and price for a product. MaxProduct™ achieves this by providing:
- Precise measures of the value of features (which are obtained from trade-off exercises)
- Ability to equate features with $ changes in price and purchase intent
- Simulations of how changes affect purchase intent (market potential)
- A benefits segmentation that provides guidance on market niches and/or prototype products