Growth is the common objective of virtually every CEO of every for profit company. The unfortunate reality, however, is that sustainable growth is a goal that is seldom achieved.
Most managers believe that improving customer satisfaction, likelihood to recommend, or NPS levels will lead to customers devoting a higher share of their wallets to their firm or brand. It is easy to understand why they believe this. Unfortunately, it is not remotely true. Our whitepaper below explains why.Wallet-Allocation-Rule-Whitepaper-Rockbridge