The Wallet Allocation Rule®: Winning the Battle for Share [PDF]

Growth is the common objective of virtually every CEO of every for profit company. The unfortunate reality, however, is that sustainable growth is a goal that is seldom achieved.

Most managers believe that improving customer satisfaction, likelihood to recommend, or NPS levels will lead to customers devoting a higher share of their wallets to their firm or brand. It is easy to understand why they believe this. Unfortunately, it is not remotely true.  Our whitepaper below explains why.

Wallet-Allocation-Rule-Whitepaper-Rockbridge