You are in a rapidly evolving industry, and technology is turning old business models on their heads. In the face of disruptive technology and competition, how do you differentiate your brand to retain current customers and attract new ones? How should you bundle your offerings and price them? How do you measure and track the customer experience and identify improvements that will make a difference? We understand what you are up against, and will listen to you, recognize your unique situation, and offer a proven solution to help you win in a world filled with disruptive competition.
At Rockbridge, we provide qualitative and quantitative research solutions that can help your company navigate a marketplace where content and technologies are converging, and consumers are demanding more from the services they receive.
Rockbridge’s media and telecommunications research services include:
- Pricing and bundling optimization using MaxProduct™ that includes measuring the financial impact of those decisions to your bottom line
- Brand positioning and communications using MaxMindShare™ that identifies the key differentiators of your brand vis-à-vis the competition so that you can design marketing and communications strategies that are proven to drive acquisition and market share
- Customer/audience experience measurement using MaxShare™ and MaxServ™
- Audience dialogue through our qualitative social media research application, OpinionPond™
Our media services and telecommunications clients include leading providers of content, Internet, TV, and wireless phone services. Examples include: Verizon, Sprint, Shentel, and Gannett. In addition, we work with several associations and organizations that support the industry, such as the Society of Cable Telecommunications Engineers (SCTE), the Internet Society (ISOC), and the American Registry for Internet Numbers (ARIN).