You have a new technology solution and you need to create an effective marketing and product development strategy to attract your target audience. What are the value proposition and benefits to communicate in your marketing?  What emotional needs does the solution fulfill that can be conveyed in messaging?  What is the optimal set of features to include? Can you command a price premium for the product? Through a targeted research process, we can answer one or all of these questions. We will listen to you, understand your unique situation, and develop a custom research approach based on proven solutions that will help you succeed in the marketplace.

At Rockbridge, we have qualitative and quantitative research solutions that can help your company develop, market, and improve your technology solutions.  Rockbridge’s technology research services include:

  • Customer needs assessments and concept testing
  • Positioning and communications messaging development using MaxMindShare™ and MaxMessage™
  • Product feature and pricing optimization using MaxProduct™
  • Customer segmentation to profile and target customers within your market using MaxSeg™
  • Pricing strategy evaluation
  • Customer satisfaction and loyalty measurement using MaxShare™ and MaxServ™
  • Customer dialogue through our virtual qualitative research platform, OpinionPond™

We understand technology.  We have been working in this industry for nearly two decades and have authored a book on the subject, Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Parasuraman and Colby). Read more about our research program on consumer technology readiness.

Our technology clients span a wide range of areas, including software solutions, apps, consumer technology products, and online services.  Examples include: Intuit Quickbooks, Concur, Panasonic, Verisign, Verizon, and the Consumer Technology Association (CTA).

I was fortunate enough to work with Rockbridge on several research projects, all of which were complex quantitative studies.  From start to finish, their client service was exceptional.  They truly work with you to develop the right methodology and to get to the learnings you are looking for which isn’t easy.  They delivered exceptional insight and analysis that helped our company build a solid foundation with respect to market sizing, segmentation and targeting.  I would absolutely consider Rockbridge for any future projects.
– Connie S., Director of Research, Network Solutions
Rockbridge really stands out in the way they engaged with us—they became part of our team.  They handled our project as an important engagement and got personally involved by using the products.  It enabled them to have better insight into what we wanted to do with our marketing and product strategy.  Communications were excellent, as I got answers to my questions in as little as 30-60 minutes.  They were very flexible and knowledgeable about the methodology too.  We were pleased with the outcome of our collaboration with Rockbridge – actionable findings providing solid direction.
– Frank C., Senior Supervisor, Planning/Market Research Department, Panasonic
Rockbridge has conducted many research projects for me over the years, and I keep going back to them because they are a great thought partner.  I can discuss issues with them and they offer suggestions and options.  They are very flexible and never say something can’t be done.  Nothing they do for us is “cookie-cutter”, and they will go out of their way to find new ways of doing things.  They are always responsive to our needs.
– Julianna I., former Director, Consumer Insights, Gap Inc.