Your membership retention rate is falling, you aren’t sure which benefits members find most valuable, and you have for-profit companies beginning to offer products and services similar to yours. These are challenges faced by many of our professional and trade association clients. We understand what you are up against, and will listen to you, recognize your unique situation, and offer a proven solution to keep your organization relevant in a world filled with disruptive competition.

We provide research solutions that can help your association or non-profit serve its members better, recruit new members, and retain existing members. Our location in the Washington, D.C. metro area makes it easy to meet you in-person to learn about your situation and prescribe the best solution for your needs.

  • Member satisfaction and engagement
  • Member and non-member needs assessment
  • Positioning and value proposition studies to help you identify your unique value and remain relevant
  • Industry surveys to strengthen your thought leadership and offer a member benefit
  • Event and meeting evaluations
  • Product and service prioritization
  • Member segmentation
  • Member dialogue through our qualitative social media research application, OpinionPond™

Rockbridge is a thought leader in studying important trends and prescribing solutions for the association sector. We have worked with the American Society of Association Executives (ASAE) Foundation to research and develop action-oriented tools to address the challenges of technology readiness and globalization in a changing world. We have presented on these topics at ASAE conferences and been cited in the association community.


Rockbridge has worked with over 40 professional and trade associations that span a wide range of industries, including technology, business, education, healthcare, construction and manufacturing. Examples include:

  • Consumer Technology Association (CTA)
  • National Association of Independent Schools (NAIS)
  • American Psychiatric Association (APA)
  • Hearth, Patio & Barbecue Association (HPBA)
  • Society of Cable Telecommunications Engineers (SCTE)
  • American Registry for Internet Numbers (ARIN)
  • Global Business Travel Association (GBTA)
  • National Federation of Independent Businesses (NFIB)
  • Society for Human Resource Management (SHRM)

Like these clients, we will guide you every step of the way to ensure you get insights that drive membership decisions.

I had the pleasure of using Rockbridge to support a high profile strategic initiative for AAPA. The Rockbridge team conducted the research professionally, while being flexible in providing preliminary results in time for my Board presentation. The research provided a number of ‘aha’ moments for our stakeholders. We learned a lot about our audiences’ needs and our business decisions are changing based on what we learned from the research. I am definitely a Rockbridge fan!
– Beth B., Senior Vice President, Member Value and Research, American Academy of Physician Assistants
After a thorough review of market research firms specializing in nonprofits, we selected Rockbridge Associates to develop a comprehensive multi-year research program.  We have been very pleased with their knowledgeable, systematic approach to helping us better understand the needs of our large and diverse membership.  The staff is very responsive and produces high quality work and presentations, on time, and in budget.  Most importantly, they are able to explain the implications for our organization and give us direction on how to act on the results, based on their vast experience with similar projects for other nonprofits.
– Lori H., Senior Vice President, Membership and Marketing, Urban Land Institute
It was my first time working with Rockbridge and they met all my expectations.  The proposal and what they delivered were very much in sync.  The process of creating the questionnaire was highly collaborative, and the deliverables were thorough.  I enjoyed working with their team, as they are all capable researchers and highly responsive. I would definitely work with them again.
– Sue M., Vice President, Member Services Corporation at National Federation of Independent Businesses