The Business Challenge
Developing new products or services, or enhancing existing ones, is now an integral part of your company’s initiatives, yet you realize that building services that just pile on features isn’t the right way to attract and engage customers. With constant change in the marketplace, you know it’s more important than ever to consider all options and understand how each impacts your business. Your decision about what to offer and how to price it will have a company-wide impact.
It’s important to consider everything that could influence a product’s potential, but we know choices must be made. We believe in making smart tradeoffs based on an evaluation of how these features and factors impact your business.
MaxProduct™ enables you to determine the optimal feature set for your product or service. Our proprietary solution helps you to understand what feature tradeoffs need to be made based on customers’ buying interest and the resulting impact on revenues and costs.
How it’s Different
Our rigorous and sound solution is rooted in a methodology that can take into account a large set of features (e.g. products attributes, brand, service channels, price points), all of which can even be done online or on the phone in a very uncomplicated, time-efficient survey.
In the end, you can feel confident that you will get a robust set of data and insights that’s gathered more quickly and less expensively than with other solutions available.
Benefit of the Approach
By taking into account a robust feature set and business considerations, MaxProduct™ helps you:
- Identify the optimal feature set
- Gauge consumer acceptance of a new product
- Assess what to include or drop from a product line
- Determine the long-term potential of innovative products