The Future is Now: Adapting Association Communications and Content to a New Tech Reality Sector Article
One Size Doesn’t Fit All: How a Segmentation Approach Can Help Guide Consumer Electronics Product Strategy Sector Article White Paper
Using Online Depth Interviews to Identify Why Customers Abandon an Online Ordering Process Sector Article
Utilizing Social Media-Inspired Qualitative Insights to Identify Consumer Trends in Digital Imaging Technologies Sector Article
Using Customer Segmentation to Guide an E-service’s Differentiated Marketing and Product Development Strategy Sector Article
The Role of Culture in Technology Adoption in the U.S.: Results of the African American and Latino Technology Readiness Survey White Paper
Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning White Paper
The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed White Paper
The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research [PDF] White Paper
Decisions, Decisions: In Product Design, It’s Not Really All or Nothing (in other words, Life’s a Conjoint) White Paper
The Path to Excellence: Closing the Gaps to Achieve Success (with Comments on the Net Promoter Score) White Paper
Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line White Paper
Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys White Paper
