The Path to Excellence: A Gaps-Based Approach to Building Member Loyalty [PDF] Dec 9, 2013 Sector Article
The Future is Now: Adapting Association Communications and Content to a New Tech Reality Dec 9, 2013 Sector Article
One Size Doesn’t Fit All: How a Segmentation Approach Can Help Guide Consumer Electronics Product Strategy Dec 9, 2013 Sector Article White Paper
Using Online Depth Interviews to Identify Why Customers Abandon an Online Ordering Process Dec 9, 2013 Sector Article
Utilizing Social Media-Inspired Qualitative Insights to Identify Consumer Trends in Digital Imaging Technologies Dec 9, 2013 Sector Article
E-commerce & E-services: Designing an E-service: Moving a Traditional Service to an Online Environment Dec 9, 2013 Sector Article
Grants.gov: Using Market Research to Develop an Award-Winning e-Government Portal Dec 9, 2013 Sector Article
Using Customer Segmentation to Guide an E-service’s Differentiated Marketing and Product Development Strategy Dec 9, 2013 Sector Article
The Role of Culture in Technology Adoption in the U.S.: Results of the African American and Latino Technology Readiness Survey Dec 9, 2013 White Paper
Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning Dec 9, 2013 White Paper
The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed Dec 9, 2013 White Paper
The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research [PDF] Dec 9, 2013 White Paper
Decisions, Decisions: In Product Design, It’s Not Really All or Nothing (in other words, Life’s a Conjoint) Dec 9, 2013 White Paper
Optimizing your Product: How Market Research can Guide you on the Most Profitable Design Dec 9, 2013 White Paper
Not Enough or Too Many? Using TURF Analysis to Define a Short List of Features Dec 9, 2013 White Paper
The Path to Excellence: Closing the Gaps to Achieve Success (with Comments on the Net Promoter Score) Dec 9, 2013 White Paper
Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line Dec 9, 2013 White Paper
Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys Dec 9, 2013 White Paper
