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Month: December 2013

Identifying A Loyal Television Audience

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Associations: Creating a Positive Brand Image to Increase Market Share

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The Path to Excellence: A Gaps-Based Approach to Building Member Loyalty

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The Future is Now: Adapting Association Communications and Content to a New Tech Reality

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Using Online Depth Interviews to Identify Why Customers Abandon an Online Ordering Process

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Case Study: Using OpinionPond™ to Identify Consumer Trends in Digital Imaging Technologies

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Banking on Green: Responding to Consumer Concerns about the Environment

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Creating Dynamic Online Satisfaction Tracking

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Designing an E-service: Moving a Traditional Service to an Online Environment

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Grants.gov: Using Market Research to Develop an Award-Winning e-Government Portal

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Case Study: Using Segmentation to Guide Strategy for a Family History Research Service

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The Role of Culture in Technology Adoption in the U.S.: Results of the African American and Latino Technology Readiness Survey

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Technology Still Matters [PDF]

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E-volution to Revolution [PDF]

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Qualitative Methods: Versatile Tools for Quality Measurement

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Researching Large Organizations: A Case Study Approach

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Executive Interviewing: How to Survey Hard-to-Reach Corporate Heads

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Consistency and Customization: A Balanced Approach to Global Survey Design

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Ensuring Quality Data from Online Panels: SafeSample™

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Perspectives on Pricing Services

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Pricing Your Product or Service? Understand How Price Can Affect Quality Perceptions and Product Positioning

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The Cost of Pricing: How Price Sensitivity Analysis Can Help Your Product or Service Succeed

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Identifying High Equity Brands that are a Good Synergy with Your Brand

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Understanding Consumer Decision-Making with Means-End Research

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A Brand Development Model: How to Define and Measure Brand Equity

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Open the Floodgates! Get Instant Qualitative Insights by Linking OpinionPond™ to Surveys

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The Results Are In: Social Media Techniques vs. Focus Groups for Qualitative Research

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Decisions, Decisions: In Product Design, It’s Not Really All or Nothing (in other words, Life’s a Conjoint)

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Optimizing your Product: How Market Research can Guide you on the Most Profitable Design

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Feature Fatigue: A Necessary Evil in Portable Devices

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Not Enough or Too Many? Using TURF Analysis to Define a Short List of Features

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Segmentation: Do You Know Who Your Customers Are?

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Measuring the Importance of Customer Satisfaction Attributes

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An Economic Definition of Value

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A New Paradigm for Understanding Customer Retention

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The Path to Excellence: Closing the Gaps to Achieve Success (with Comments on the Net Promoter Score)

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Is Customer Satisfaction Worth the Effort? How Linkage Analysis Validates the Impact on Your Bottom Line

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Where Are We Doing Better: China, Canada or Chile? A Methodology for Calibrating Global Satisfaction Surveys

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