Proprietary online communities have become popular in the research community as a potentially cost effective way of conducting timely research with a core group of customers. Does the reality live up to the hype? Maybe not.
Our solution, OpinionPond™, dynamically connects online surveys to an interactive application using a social media format. Finally, researchers have access to an easy to use and affordable social media data collection tool. After streaming through an online survey and answering questions individually, survey respondents are invited at the conclusion of the survey to participate in an online forum where they can interact with other respondents. For the first time, quantitative surveys are linked to the rich insights gleaned from a qualitative research effort providing a complete understanding of your market’s attitudes and opinions.
For more about OpinionPond™, read the full article. To view a demo and learn more about how OpinionPond™ can provide unique customer insights for your organization, contact Gina Woodall, President at 703-757-5213 ext. 11 or gwoodall@rockresearch.com, or Charles Colby, Chief Methodologist and Founder, at 703.757.5213 ext. 12 or ccolby@rockresearch.com.