Small business owners struggle to come up with new ideas that increase revenue in 2010.
U.S. small businesses, typically known as the innovation engine that fuels the nation’s economic growth, have reached a roadblock when it comes to innovative marketing. Contrary to the optimistic outlook in 2009, the fourth wave of the Small Business Success Index™ (SBSI) sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, indicates that the recession is stifling small business owners from pushing the limits on innovative marketing. Only 37% of small businesses say they are highly successful at coming up with new ideas to grow their business compared to 47% last year.
Those businesses that are successful in innovation and marketing use technology as a source to generate leads, build brand awareness and develop new ideas for overcoming challenges. The study also provides information on social media usage, global business, and economic expectations. Click here for more findings from the fourth wave from Network Solutions®.
For inquires about Rockbridge’s work in the small business sector, please contact Gina Woodall, President at 703-757-5213 ext. 11 or gwoodall@rockresearch.com, or Charles Colby, Chief Methodologist and Founder, at 703.757.5213 ext. 12 or ccolby@rockresearch.com.