Rockbridge Associates, a full-service market research company specializing in technology related issues, has been selected as the official custom market research provider for the Consumer Electronics Association (CEA®). Rockbridge will operate CEA’s eBrain Market Research division to provide custom research for CEA member companies and other leaders in the consumer electronics industry.
“We chose Rockbridge to carry on the eBrain custom Market Research business because we knew we could trust the quality of their work and their commitment to client service,” said Todd Thibodeaux, vice president of market research at CEA. “Internally, our market research focus is on producing syndicated research to serve all our members, but we also wanted to ensure that member companies needing custom surveys would still be able to rely on eBrain as their research supplier. With this new Rockbridge partnership, we achieve both.”
Rockbridge will operate eBrain Market Research, offering qualitative and quantitative research using a variety of survey tools, including eBrain’s proprietary SurveyGuru interviewing software. Rockbridge will work to expand the reach and breadth of eBrain custom research services. Charles Colby, president of Rockbridge Associates, expressed his delight with the new relationship with CEA. “We are honored to have the confidence of CEA. We will work hard to earn the trust of our customers as well.”
About Rockbridge: Founded in 1992, Rockbridge Associates, Inc. is an innovative market research firm that specializes in issues for technology and services companies and associations. Rockbridge offers a full range of capabilities, addressing business issues such as product development, customer satisfaction, segmentation, branding and pricing. The firm is well-known for its annual study, the National Technology Readiness Survey, which has tracked consumer technology beliefs since 1999. Rockbridge is a member of CASRO.