With an ever expanding list of options at consumers’ fingertips and the figurative pedestal given to them via social media, organizations have come to recognize the growing importance of keeping their customers happy. This is generally good news for market researchers, but also presents a challenge – as more and more companies vie for customers’ attention, it becomes harder to get. This can result in lower response rates, which increase the likelihood of non-response bias, and can ultimately make the findings less reliable. This begs the question: what can market researchers do to maximize response rates?

Rockbridge answers this question in the article, Help Them Help You: How to Maximize Survey Response Rates, published in the January 2016 edition of Quirks Magazine. Rockbridge Director, Robert DeVall and Chief Methodologist, Charles Colby provide a structured approach to maximizing response rates by focusing on achieving the key objectives that factor into response rates: 1) getting the respondent to open the email 2) getting them to start the survey and 3) getting them to finish the survey. Read the full article.