Great Falls, VA – Market research firm Rockbridge Associates, Inc. announced that Timothy Keiningham, New York Times bestselling author of The Wallet Allocation Rule: Winning the Battle for Share, has joined the leadership team as the Chief Strategy and Client Officer. According to Gina Woodall, Rockbridge’s CEO, “Tim will play a leadership role in Rockbridge’s ambitious long-term growth plans, and his pioneering work on the Wallet Allocation Rule® will help our clients become disruptive competitors around the globe.”
Dr. Keiningham has published several books on customer experience, loyalty and satisfaction, and advises senior executives on customer experience innovation and strategy. He has over two decades of industry experience, most recently at Ipsos Loyalty as its Global Chief Strategy Officer. His award winning research has touched on important aspects of how firms can build lasting and profitable customer relationships, while shedding light on the limitations of common methods such as the Net Promoter Score.
Dr. Keiningham stated “Rockbridge is the best kept secret in the market research space. I am excited about joining this group of skilled researchers and helping build a portfolio of loyalty and branding products using the Wallet Allocation Rule® system as a cornerstone.”
Rockbridge is an innovative market research firm that provides research and consulting to Fortune 500 companies in the services and technology sectors, as well as leading associations. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas. The firm guides clients on strategic areas including customer loyalty, segmentation, branding, and product development.