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Telecom

You are in a rapidly evolving industry, technology is turning old business models on their heads.  In the face of disruptive technology and competition, how do you differentiate your brand to retain current customers and attract new ones?  How should you bundle your Internet, television and wireless services and price them? How do you measure and track the customer experience and identify improvements that will make a difference? We understand what you are up against, and will listen to you, recognize your unique situation, and offer a proven solution to help you win.

At Rockbridge, we provide qualitative and quantitative research solutions that can help your company navigate a marketplace where customers are “cutting wires” and demanding more from the services they receive.

Rockbridge’s telecom research services include:

  • Pricing and bundling optimization using our MaxProduct™ solution that includes measuring the financial impact of those decisions to your bottom line
  • Brand positioning and communications using our MaxMindShare™ solution that identifies the key differentiators of your brand vis-à-vis the competition so that you can design marketing and communications strategies that are proven to drive acquisition and market share
  • Customer experience and satisfaction using our MaxServ™ solutions

Our telecom clients include leading providers of Internet, TV, and wireless phone services. Examples include: Verizon, Sprint, and Shentel.  In addition, we work with several associations and organizations that support the industry, such as the Society of Cable Telecommunications Engineers (SCTE), the Internet Society (ISOC), the American Registry for Internet Numbers (ARIN), and Somos (formerly SMS/800, Inc.).