Sara is a senior account manager with more than 13 years of market research experience. Sara is skilled in managing projects start to finish, from initial design through presentation of results. She is particularly adept at managing large-scale tracking studies and conducting complex data analysis. Recently, Sara led the development of SafeSample™, Rockbridge’s proprietary system for evaluating the quality of data collected using an online panel.
Sara serves clients in the e-tailing, technology, and entertainment and media industries. She holds a graduate certificate in Survey Analysis and Design from George Washington University and a B.S. in Marketing from George Mason University.