A. Parasuraman (“Parsu”) is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has published over one hundred articles in prestigious academic and management journals. In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored books for management audiences including Delivering Quality Service: Balancing Customer Perceptions and Expectations, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology (with Rockbridge president Charles Colby). He is a Professor in Marketing and Director of PhD Programs at the University of Miami school of Business. He collaborates with Rockbridge on the National Technology Readiness Survey and consults for Rockbridge on measurement and service quality issues for clients.