Kristen is a highly effective project director, leading both qualitative and quantitative research studies for her clients. She is skilled in all aspects of the survey process, ensuring high quality and actionable deliverables that drive marketing strategy. She is also a trained facilitator, having conducted focus groups, in-depth interviews, and OpinionPond™ sessions with a variety of consumer and professional populations, particularly on financial, educational, and membership topics for her clients. Kristen has 8 years of experience in marketing research and holds a B.S. in Sociology and a minor in Psychology from Virginia Tech.