Jane Tang is a co-founder and Chief Data Scientist at Futurist Group. A statistician with twenty years of experience in analytical consulting, Jane specializes in market research analytics, applied with a unique balance of academic and business acumen. Jane’s work focuses on new product development and strategic pricing research. Her area of specialty is Hierarchical Bayes methods, particularly its application to Choice Based Conjoint and Discrete Choice modeling. Most recently, Jane was Senior Vice President, Advanced Analytics at Maru Matchbox and at Vision Critical. Previously, Jane was as Vice President, Marketing Sciences at Ipsos Insight/Ipsos Reid.