Rockbridge Shares Insights from the American Innovation Index™ at the Global Innovation Index Summit

Rockbridge senior leadership, Gina Woodall, Charles Colby, and Tim Keiningham, participated in the global Innovation Index Summit hosted by Tor Wallin Andreassen of the Norwegian School of Economics (NHH). The Summit attendees shared insights and success stories from their country’s innovation index studies and discussed opportunities to deepen the learning and guide companies in strengthening their innovativeness and social innovativeness in the eyes of their customers. Summit attendees included representatives from Innovation Index efforts in Norway, Sweden, Finland, Belgium, Denmark, and the United States.

The American Innovation Index™ ranks nearly 200 U.S. companies across 20 industries based on the experiences of their customers in a national survey of over 5,000 consumers. The American Innovation Index™ is in its 4th year and is conducted by Rockbridge Associates, Inc., a market research firm specializing in services, technology and innovation, and is co-sponsored by Fordham’s Gabelli School of Business and Norwegian School of Economics.  To learn more, go to www.AmericanInnovationIndex.com .