At the recent 2014 Frontiers in Service Conference hosted by the School of Business Administration at the University of Miami., Rockbridge Founder and Chief Methodologist, Charles Colby, and our colleague A. Parasuraman, presented a paper based on our ongoing technology research, “A Services Landscape Transformed by Technology: Findings from the 2014 National Technology Readiness Survey”. Their presentation unveils our latest research on the impact technology has on our clients, including omnichannel behavior and branchless banking.
About the conference: The 23nd Annual Frontiers in Service Conference is hosted by the School of Business Administration at the University of Miami. Founded in 1992 by Roland Rust, the Frontiers in Service Conference is the world’s leading annual conference on service research. The conference has a very global nature, and generally draws attendees from 35-40 countries or more from around the world. The conference draws a lively mix of both academics and managers, from a variety of backgrounds and functional disciplines. Speakers at the conference include many of the world’s leading service experts, including high-ranking executives and prominent academics.