Member perception matters. 1 in 5 credit union members report that they would be willing to leave their credit union for a bank if innovation was not made a priority. Recently, our President Gina Woodall spoke at the Filene Research Institute webinar to review the findings of the 2022 American Innovation Index Study. This year we included a focus on how credit unions can strengthen perceptions of their innovativeness and social innovativeness to drive member loyalty. The webinar gives a better understanding of member perceptions of the innovativeness of the credit union industry and opportunities for credit unions to stand out through innovation. Find out more on how and why innovativeness and social innovativeness can improve your credit union by watching the full webinar at the link below:
https://filene.org/blog/webinar-filene-credit-union-innovation-success-study-initial-insights
