You know that building a loyal member base is critical to the success of your credit union, but how do you measure it? You have many member touchpoints, from branches, online, mobile, lending, mortgage, and call centers, making it a challenging task for any credit union.
Rockbridge has solved this problem by creating an award-winning solution designed specifically for credit unions to monitor the member experience and provide the insights you need to increase member loyalty, and ultimately, share of wallet.
At the core of it is an interactive real-time dashboard system that allows management at all levels to monitor the pulse of its member base. The Rockbridge solution:
- Offers transparent metrics across all channels with a built-in hierarchy system that provides management access by area of responsibility
- Pinpoints the aspects of the member experience that are not meeting members’ expectations to show management where it is falling short and satisfying members
- Identifies the areas that have the most impact on share-of-wallet, using our MaxShare™ approach, to prioritize and allocate your limited resources on what matter most
Our solution for credit unions is proven. Rockbridge is a 2018 winner of a ConfirmIt ACE Award for Innovation for the development of this solution for our client, EECU, a leading credit union in Texas, and we have since implemented this solution for one of the largest credit unions in the country. You can find a case study about our work with this credit union here.