Most Innovative Companies in America Share Secrets to their Success at American Innovation Conference

“Innovation only matters if it is noticed by your most important stakeholders, customers. That’s what this project is about, quantifying what customers notice when they do business with your brand,” according to founder and chief methodologist of Rockbridge Associates, Inc. Charles Colby, speaker at the 2nd annual American Innovation Conference. The conference featured speakers representing America’s most innovative companies, including Aflac, IKEA, John Deere, Stanley Black & Decker and Toyota, and gave awards to a roster of innovation winners that also included Amazon, Chick-fil-A, Ford, and Trader Joes.