Gina joined Rockbridge early in her career and has guided the firm to become a leader in custom market research and consulting for services, technology and non-profit organizations. In an era of constant disruption, she is passionate about developing research solutions that address the changing business landscapes her clients face. She is currently leading the roll-out of the American Innovation Index™, the first ever study to rank U.S. company innovation based on customer perceptions. She was also instrumental in the development of the company’s innovative social media research platform, OpinionPond™ and our MaxMessage™ solution that identifies compelling marketing communications.
Organizations value Gina’s guidance on strategy based on her understanding of their business issues and research she develops to address their questions. She plays an active role leading account teams and ensuring project deliverables are actionable and easily understood by a management audience. She often presents the results of our studies to management and senior leadership teams, as well as large audiences of constituents (e.g., association and industry conferences) with a focus on the impact the research has on their businesses.
Gina has authored several articles and presented on new developments in market research. Venues include the American Marketing Association, the Consumer Electronics Show, Insights Association and the Frontiers in Services Conference. She has also served as an adjunct faculty member teaching marketing research at her alma mater, George Mason University.
Gina has more than 20 years of experience in the marketing research profession and has an MBA from George Mason University with undergraduate degrees in decision sciences and marketing.