Only a survey can objectively quantify the prevalence of opinions in the marketplace. Qualitative research (e.g., focus groups) is a great first step to understanding what your customers think, feel and want, but surveys allow you to determine if those opinions are meaningful across a market. If you want to know if your customers are happy with your services, whether a new product idea is a winner, or what the best price for your service is, a survey methodology is critical.
Rockbridge is a full-service market research firm. We offer online, telephone, central location (mall), and mail surveys. We also conduct all analysis and modeling in-house. Many of Rockbridge’s projects involve advanced market research methods to solve special problems for clients. We have software and staff expertise to conduct a range of modeling tasks, including key driver analysis, predictive modeling, development of scales and indices, segmentation based on Latent Class Analysis, and trade-off analyses (e.g., conjoints and discrete choice modeling).
Telephone Surveys
All telephone interviewing is conducted from a modern, CATI-equipped facility, and is closely supervised by our project staff. Our capabilities include consumer interviewing, executive interviewing for organizational respondents, and Spanish language interviewing.
Web Surveys
Web surveys give respondents an interesting, quick, and convenient way to complete a questionnaire. Online surveys also provide unique quality benefits, such as being able to present audio/visual information, allowing respondents to stop and return to survey, and control complex study designs such as conjoint analysis. Our clients benefit from increased turnarounds and the ability to access real-time information via an online dashboard. Rockbridge supports Confirmit™, a leading application that ensures secure, flexible and attractive surveys. Our company also has expertise in online sampling, with the ability to provide nationally representative surveys and target unique and hard to find populations.
Rockbridge provides products/services on Confirmit™,
the world's leading software for Market Research (MR)
and Enterprise Feedback Management (EFM).
Global and Multilingual Research
Increasingly, our clients conduct surveys on a global scale. Whether it is a multi-country web survey on technology or a Spanish language telephone interview in Texas, Rockbridge offers full capabilities for translation, sampling and data collection. For clients with multi-country satisfaction surveys, Rockbridge has a unique methodology for calibrating satisfaction surveys to account for cultural differences in rating.
Read whitepapers on Surveys.