Making Surveys Social
OpinionPond™ brings survey data alive by offering a unique research experience that dynamically connects participants in online surveys to an interactive application using a social media format.
After streaming through an online survey and answering questions individually, survey respondents are invited at the conclusion of the survey to participate in an online forum where they can interact with other respondents. For the first time, quantitative surveys are linked to the rich insights gleaned from a qualitative research effort providing a complete understanding of your market’s attitudes and opinions.
OpinionPond™ can be used for any of the following and more:
- To probe on new improvement priorities in real-time at the conclusion of a customer satisfaction survey
- To conduct product ideation sessions
- To explore any topic in more detail in a qualitative session
- To develop and host an online research community with your customers
- To add context to survey data after any survey
Research stakeholders like OpinionPond™ because it provides color to the findings, helping them understand the “whys” behind the data from the same respondents who completed the survey. Researchers find OpinionPond™ to be an interesting and unique way to engage survey respondents at their convenience at an affordable price.
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