Ensuring data quality through online surveys was the topic of Rockbridge’s presentation to the Cable & Telecommunications Association for Marketing (CTAM) Research Committee on February 25th. In a presentation titled “SafeSample™: A Methodology to Ensure Quality Data From Online Surveys,” Joe Bates, Vice President, presented a five-step best practice framework that ensures online survey data is as reliable as possible. The presentation details how to identify and remove bad respondents, such as those who take too many surveys, those who are inattentive, and those who provide dishonest answers in order to qualify for incentives.
For more about SafeSample™, read the full article.
Interested in learning the steps to ensure data quality in your online surveys? Contact Gina Woodall, President at 703-757-5213 ext. 11 or gwoodall@rockresearch.com, or Charles Colby, Chief Methodologist and Founder, at 703.757.5213 ext. 12 or ccolby@rockresearch.com.