Customer satisfaction and loyalty was the topic of Rockbridge’s presentation to the Specialty Equipment Market Association on September 18th. In a webinar presentation titled “Listen to Your Customers, their Opinions Really Do Matter,” Joe Bates, Vice President, and Charles Colby, CEO and Chief Methodologist, presented our five step “Path to Excellence,” a best practice framework that ensures a satisfaction measurement program is actionable and successful in achieving real improvements.
Interested in learning the steps to a successful satisfaction measurement initiative? You can download a free copy of the webinar at SEMA’s site: http://www.sema.org/webinars. Or, contact Gina Woodall, President at 703-757-5213 ext. 11 or gwoodall@rockresearch.com, or Charles Colby, Chief Methodologist and Founder, at 703.757.5213 ext. 12 or ccolby@rockresearch.com.