Overview/Corporate History

Who We Are

Since 1992, Rockbridge Associates, Inc. has provided valuable insights to Fortune 500 and mid-sized companies, associations and government. We are a full-service custom market research firm based in the Washington, DC area that conducts qualitative and quantitative studies with consumers and businesses in the services, information and technology sectors. We stand apart from other research firms because we offer:

  • Creativity in approaching problems
  • A strong intellectual and academic foundation
  • Access to senior-level research consultants throughout the engagement
  • Understandable reports with results-oriented recommendations
  • Superior client service by a highly-experienced staff

Our clients have relied increasingly on the latest technologies to interact with their markets. We have responded by developing specialized tools and techniques for studying technology adoption. And, we were among the first to offer online and social media based research methods to complement traditional approaches.

Whether your challenges are with a b2b or b2c market, in the U.S. or around the world, Rockbridge can help your organization uncover information critical to your success. We invite you to contact us to learn how.


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Featured Blog Posts
Customer segmentation studies are popular among the research community, but often times, organizations struggle to implement them effectively. Attitud
CEOs the world over have come to recognize the importance of building a loyal customer base to the success of their organizations. To achieve this goa
Does your association offer its members the right benefits to ensure their loyalty? Optimizing the benefit mix is a critical but challenging decision
In this blog post, our Chief Methodologist introduces the prevailing methods for measuring the customer experience and loyalty for services, including
Rockbridge’s research that models consumer showrooming behavior reveals that charging a fee to visit a store reduces the likelihood of in-store purc

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