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Customer segmentation studies are popular among the research community, but often times, organizations struggle to implement them effectively. Attitud
CEOs the world over have come to recognize the importance of building a loyal customer base to the success of their organizations. To achieve this goa
Does your association offer its members the right benefits to ensure their loyalty? Optimizing the benefit mix is a critical but challenging decision
In this blog post, our Chief Methodologist introduces the prevailing methods for measuring the customer experience and loyalty for services, including
Rockbridge’s research that models consumer showrooming behavior reveals that charging a fee to visit a store reduces the likelihood of in-store purc

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