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Rockbridge’s research that models consumer showrooming behavior reveals that charging a fee to visit a store reduces the likelihood of in-store purc
The use of mobile survey research seems to be on the same upward trajectory as Kim Kardashian’s fame and visibility, albeit a couple years behind.
In the past decade, e-services have grown rapidly due to advances in mobile access, connectivity speed and storage capacity. Rockbridge has tracked t
The Target breach in December 2013 affected 70 million credit card accounts, spurring a push for updated technology that better protects consumers
Most service-driven businesses, and even non-profits, possess a trove of data about customers that can drive CRM tactics to increase sales and loyalty

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