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The Target breach in December 2013 affected 70 million credit card accounts, spurring a push for updated technology that better protects consumers
Most service-driven businesses, and even non-profits, possess a trove of data about customers that can drive CRM tactics to increase sales and loyalty
Today’s marketers have access to a wealth of information about their customers and prospects, providing an opportunity to communicate and satisfy ne
In the wake of the international kerfuffle about U.S. government spying, American companies are coping with a backlash from global clients concerned a
I recently saw an astonishing fact about the market research industry.  According to the annual “Top 50 Report” by Jack Honomichl[1], 24 of the 5

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