A Green Technology Segmentation will be the focus of a presentation by Rockbridge at the AMA Frontiers in Services Conference on October 3, 2008. The presentation will cover consumer beliefs about green issues and the adoption of green technology-based products and services. The Green Segmentation is based on a survey of 1025 U.S. Adults in a study co-sponsored by Rockbridge and the Robert H. Smith School of Business, Center for Excellence in Service. Presenters will include Charles Colby, President of Rockbridge, Joe Bates, Vice President, and Joe Taliuaga, Senior Analyst. The presentation will be at 3:10 PM in Bethesda, Maryland.
Frontiers in Services is the premier services marketing conference for the American Marketing Association. The conference is being held in the Washington, DC area this year, and includes researchers and marketers from dozens of countries.
For information on Frontiers in Services 2008: http://www.rhsmith.umd.edu/frontiers2008
For information about our presentation, contact Charles Colby, Chief Methodologist and Founder, at 703.757.5213 ext. 12 or ccolby@rockresearch.com.