Gina Woodall will be speaking at the Global Business Travel Association’s (GBTA) Convention on The 2011 Business Travelers: Who Are They?

Business travelers increasingly use technology to make travel more productive but also to stay in touch with those back home, says a new research study conducted by Rockbridge and sponsored by the Global Business Travel Association (GBTA) and Concur that offers an in-depth profile of the different types of road warriors. Looking across all travelers, a strong majority (79%) noted they commonly bring technology on their trips to stay in touch with their family and friends. At least two-thirds bringing laptops, wireless broadband, portable GPS, and smartphones also utilizing mobile travel apps, among other tools.

The Business Traveler Market Segmentation Study identifies five segments of travelers in the market today: The Veteran (33%), Road Weary (25%), Wide-eyed and Anxious (21%), Passionate High-Tech (14%), and New Recruits (7%) based on their travel goals, characteristics, technology usage and demographics. The study suggests implications for companies that serve business travelers, and provides rich detail to help them talk to the different types of business travelers and develop products and services to meet their unique needs.

To learn more about the study, please contact Gina Woodall, President at 703-757-5213 ext. 11 or gwoodall@rockresearch.com, or Charles Colby, Chief Methodologist and Founder, at 703.757.5213 ext. 12 or ccolby@rockresearch.com.