Our Sectors

E-Commerce & E-Solutions

Digital retailers and information services providers exist virtually, providing unique and not so unique challenges for marketing, product and web development, customer service and online strategy teams.  Questions arise:  How will customers interact with us in a mobile, tablet, and other cutting-edge delivery environment? Is our site and e-commerce engine user friendly?  Are visitors and customers satisfied with all aspects of the digital experience?  Which new products should we offer digitally?  How can we drive potential customers to our digital presence?

Rockbridge Associates, Inc. offers qualitative and quantitative research solutions that can help your company develop, market, and improve your digital presence. We understand technology… we have been working in this industry for nearly two decades and have authored a book Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Parasuraman and Colby). Rockbridge’s e-commerce and e-services research services include:

  • New Product Development
  • Customer and Market Segmentation
  • Pricing
  • Positioning and Communications
  • Brand Equity
  • Customer Satisfaction and Loyalty
  • Website Usability

Our e-commerce and e-services clients include online retailers and information services providers, including digital-only companies and those with bricks-and-mortar counterparts.  A few of our clients in this sector include: a Fortune 500 online retailer, Ancestry.com, USAToday.com, and NASDAQ.com.

Read case studies and sector articles on E-commerce & E-solutions.

Featured Blog Posts
In this blog post, our Chief Methodologist introduces the prevailing methods for measuring the customer experience and loyalty for services, including
Rockbridge’s research that models consumer showrooming behavior reveals that charging a fee to visit a store reduces the likelihood of in-store purc
The use of mobile survey research seems to be on the same upward trajectory as Kim Kardashian’s fame and visibility, albeit a couple years behind.
In the past decade, e-services have grown rapidly due to advances in mobile access, connectivity speed and storage capacity. Rockbridge has tracked t
The Target breach in December 2013 affected 70 million credit card accounts, spurring a push for updated technology that better protects consumers

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