Rockbridge’s Chief Methodologist and Founder, Charles Colby, will be speaking at QUIS13 with A. Parasuraman about their recent work to update the Technology Readiness Index (TRI). The scale was originally developed in 1999 in partnership with Rockbridge, and version 2.0 incorporates new themes such as distraction and the effects of technology on social relationships. The TRI has been used to study consumer behavior in a technology context by over 100 scholars in 30 countries, and is also used in many studies for Rockbridge clients.
