Rockbridge Associates

E-commerce & E-services

Case Studies:

• Using Customer Segmentation to Guide an E-service’s Differentiated Marketing and Product Development Strategy
• Usability Testing for an Online Investment Website Leads to Improvements in Navigation
• Grants.gov: Using Market Research to Develop an Award-Winning e-Government Portal

Sector Articles:

• Designing an E-service: Moving a Traditional Service to an Online Environment

Financial Services

Case Studies:

• Making Credit Easier to Understand: How Rockbridge Used Usability Interviews to Develop Consumer Disclosures for Private Education Loans
• Creating Dynamic Online Satisfaction Tracking

Sector Articles:

• Banking on Green: Responding to Consumer Concerns about the Environment ( PDF version)

Technology & Consumer Electronics

Case Studies:

• Utilizing Social Media-Inspired Qualitative Insights to Identify Consumer Trends in Digital Imaging Technologies
• Using Online Depth Interviews to Identify Why Customers Abandon an Online Ordering Process

Sector Articles:

• One Size Doesn't Fit All: How a Segmentation Approach Can Help Guide Consumer Electronics Product Strategy

Associations

Sector Articles:

• The Future is Now: Adapting Association Communications and Content to a New Tech Reality ( PDF version)
• The Path to Excellence: A Gaps-Based Approach to Building Member Loyalty (Forum, September 2004)
• Associations: Creating a Positive Brand Image to Increase Market Share

Media

Case Studies:

• Identifying A Loyal Television Audience