2012 Frontiers in Service ConferenceWritten by Gina Woodall, Senior Vice President
Rockbridge is a proud sponsor and speaker at the 2012 Frontiers in Service Conference, University of Maryland, June 14-17.
Rockbridge is a proud sponsor of the 21st Annual Frontiers in Services Conference, to be held June 14th to 17th at the University of Maryland. Founded in 1992 by Roland Rust, the event is the world's leading annual conference on service research, and draws attendees from 35 countries. It is run by the Center for Excellence in Service at the University of Maryland, the American Marketing Association and INFORMS. Topics include service science, e-service, service innovation, service marketing, service operations, service human resources, service information technology, and customer relationship management.
At this year’s conference, Rockbridge president Charles Colby and A. Parasuraman will present the results to the 2012 National Technology Readiness Survey. Our presentation will cover trends on consumer beliefs and usage of technology, including the latest version the Technology Readiness Index. For more information, visit the conference site. http://www.rhsmith.umd.edu/frontiersconference/