PRESENTERS:
Joe Bates, Vice President, Rockbridge Associates, Inc.
Joan Eisenstodt, Founder, Eisenstodt Associates, LLC
Description:
In the current economic climate, many associations are tightening their belts. Trade show attendance is down, dues revenue is down, but members are more in need of services and support than ever. This free, one-hour webcast will focus on the current state of associations, including meetings and trade shows. It will include information from the latest Rockbridge National Technology Readiness Survey (NTRS) about how associations are performing overall, the value they provide their members, and the ways they are using technology to communicate with members. In particular, the webcast will address the latest data about meeting and trade show attendance and focus on ideas to combat attendance fatigue.
Participants:
- Discern the economic impact of the economy on individual members.
- Understand the demographic profile of association membership across the entire U.S. population.
- Hear how members view associations’ through various metrics such as overall satisfaction, value, and use of technology in member communications
- Hear the latest statistics regarding trade show and meeting attendance
- Receive various strategies and tactics for improving member communications, value perceptions, and meeting event attendance